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Since 1936 Rapala has been the world’s favorite fishing lure. But for nearly as long—back to when old Virgil Ward first appeared on the boob tube— Rapala commercials have been catching eyeballs and hooking audiences like no other brand.
Who can forget classics like “Oh Lord, thank you for the Rapalas, A-men” or the “It’s become known as ‘The Anyone Can Catch Fish with This Lure’ lure.” And who hasn’t busted a gut over the one called “Rapala Getaway,” featuring a high-speed chase between a fleeing bucketmouth and a posse of police?
If you watch the Super Bowl to catch cool commercials, you’re going to love the new 30-second spots for several respected Rapala brands, including Sufix, Trigger X, and VMC.
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Trigger X Scoreboard
VMC Al’s Hotline
Sufix Lumberjack
Sufix Magician
Sufix Pirate
And remember, “All over the world, big fish eat little fish that swim like a Rapala.” Click Here to visit Rapala’s exclusive YouTube channel.
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