Rapala BX Minnow & BX Swimmer
An ideal stocking stuffer, the BX™ Series from Rapala® has all the makings of two legendary lures. Designed with a balsa core for extreme action and an incredibly durable copolymer shell, the BX Series enables the all-around angler to take on the strongest jaws in both fresh and saltwater. Ideal for casting or trolling, the BX Swimmer®, with its articulated body and durable pivot system, is a slow-sinking bait with a methodical swimming action that entices strike after strike. The BX Minnow® is a sleek bait with flat sides that flaunts an incredible flash on the roll as it cuts through the water, creating a motion fish can’t ignore. Pair this gift with a big sturdy net - your favorite angler will need it.

Storm Smash Shad
Smash your fears of giving a boring holiday gift with the new Smash Shad® from Storm®. Producing hard-core action, this lure will give anglers as much excitement as they can handle. A versatile, shad-style bait, the Smash Shad attracts all game species and invites predators to attack with a perfectly-timed, top-to-bottom rolling action that mirrors the motions of a panicked minnow. The Smash Shad comes fully loaded with external scales, holographic 3D eyes, and a high-frequency, multi-ball rattle system. Available in 22 enticing colors, including six tempting UV Bright Finishes, the Smash Shad will have angler’s decking their halls with trophy fish.

Rapala Lithium Ion Cordless Fillet
This holiday season, give the gift of unparalleled convenience with the Rapala® Lithium Ion Cordless Fillet. After a long day of catching their limit, the last thing anyone wants to do is spend hours filleting their bounty. Decked out with a comfortable, relaxed grip, long-lasting lithium ion battery and a 7-inch reciprocating blade, the Rapala Lithium Ion Cordless Fillet raises the bar for quick, efficient filleting.

ICE FORCE™
The greatest network of trusted ice-fishing brands have gathered to offer anglers the perfect system. Choose to own one of the ICE FORCE™ brands and we can promise that you’ve made the perfect decision. For 2012, the ICE FORCE brands unveiled a slew of new products just in time for the gift-giving season. From StrikeMaster®’s new 35cc 4-stroke power auger and the Lazer™ Synthetic Ultra-Lite hand auger, to innovative new products from MarCum Technologies like the compact LX-9 Digital Sonar/Camera System and ShowDown Troller 2.0, experience best-in-class fish discovery and lure surveillance any angler will love. Offering lines and lures, sonar, ice augers, shelters and more, ICE FORCE has something for every ice-fishing fan on your shopping list.

Rapala Pro Bass Fishing for Wii U
Give the gamer on your list Rapala® Pro Bass Fishing and let them test their angling skills against real-life fishing pros on top freshwater lakes across North America. Now available for the Wii U, Rapala Pro Bass Fishing brings the excitement of hooking world-record fish to the comfort of the living room. Whether you play solo in the ultra-realistic pro tournament mode or grab your friends for an all-out fishing frenzy, it’s time to get in the game.

Rapala Apparel
This holiday season, ensure your angling pals look good as they pull in fish after fish. Outfit your fishing friends and family with Rapala® clothing and accessories, available at Rapala.com. Choose from apparel that’s perfect for any occasion, from the boat to the ice shack and everywhere in between. You’ll have hoodies, hats and more in a couple clicks of the mouse.