‘Evasive Action’ Puts Scatter Rap® Series in Class of its Own
In a class of its own, the patent pending, industry-first “evasive action” of the newly introduced Rapala® Scatter Rap® series has taken lakes across the country by storm - with fish of all species succumbing to its elusive, erratic, aggressive sweeping action.

The Scatter Rap series comprises the Scatter Rap Crank, Scatter Rap Minnow, Scatter Rap Shad and Scatter Rap CountDown®.

With unmatched versatility, the Scatter Rap series of lures has been catching everything from Walleyes in the Midwest, to Bucket Mouths and White Bass in Texas, Speckled Sea Trout in Florida to Lake Trout and Largemouth in California, from Atlantic Salmon to Walleyes in Michigan, Smallmouth all across the country, and everything in between.

Scatter Raps are available in 14-to-16 classic and new color patterns, which will have any fish species going wild on the attack. Cast or trolled, the Scatter Lip allows the baits to swim between the 5-and 9-foot water column - providing anglers with the ideal lure for multiple applications.

Rapala® Introduces the BX™ Jointed Minnow and BX Jointed Shad
First introduced in 2013, the BX™ Minnow and BX Swimmer took the industry by storm - voted “Best of the Best” 2013 lure by Field & Stream - and had anglers begging to see more of this groundbreaking series.

Rapala® has now expanded its BX - “Balsa Extreme” - line with the BX Jointed Minnow and BX Jointed Shad. Ideal for ensuing battle with the toothiest of fish, the BX Jointed Minnow and BX Jointed Shad stay true to the BX Series credentials with a balsa core and durable copolymer shell for unrivaled toughness, fish-attracting appearance and masterful action.

Cast or trolled, the BX Jointed Minnow displays a methodical, floating kicking action - the perfect presentation when the bite is slowing or has stopped. When the bite is hot, turn up the heat on your retrieve and the bait continues to run straight and true, enticing a menacing jaw attack. It is 3-1/2 inches long, weighs 5/16 ounce, and runs between 6 to 8 feet.

At 2-1/2 inches long and 1/4 ounce, the BX Jointed Shad reaps all the great benefits of the BX Series in the most common prey baitfish profile. Deadly when trolled or cast, anglers will immediately sense the lure’s versatility when displaying its ever-so-enticing floating kicking action.

Both the BX Jointed Minnow and BX Jointed Shad feature lifelike 3D eyes, finite scales and gill detail paired with an internal holographic foil for ultimate attraction, and tough VMC Black Nickel Treble Hooks that hold true and tight. Anglers can choose from 10 classic color patterns, including: Blue Back Herring, Gold Shiner, Rainbow Trout, Yellow Perch, Blue Pearl, Perch, Silver, Firetiger, Purpledescent and Smelt.

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Storm Arashi
Three features combine to make Storm’s new Arashi crankbaits the perfect bait for numerous shallow-water applications: an industry-first self-tuning line tie; rotated hook hangers; and a circuit-board lip.

Most unique is the Arashi’s free-moving, self-tuning line tie.

“Once this bait is in tune, it will never come out of tune,” says Storm and Rapala pro Brandon Palaniuk, explaining why that’s important.

“You can turn this bait on a high-speed real as fast as you can possibly move your hand on the reel, and it will run true all the time,” he says. “It will never blow out, never kick out to the side.”

The Arashi’s rotated hook hangers accommodate larger hooks, which help improve your hooking percentage. The circuit-board lip construction allows for a thinner bill, which makes the bait durable and gives it more action at slower speeds.

Arashi means “storm” in Japanese. Four Arashi models are available Arashi Silent Square 3; Arashi Silent Square 5; Arashi Rattling Deep 10; and Arashi Rattling Flat 07. The numbers in the names indicate the bait’s maximum diving depth. Each is available in 12 color patterns: Baby Bass; Bluegill; Crappie; Parrot; Red Craw; Rusty Craw; Blue Back Herring; Hot Blue Shad; Wakasagi; Mossy Chartreuse Craw; Hot Chartreuse Shad; and Black Silver Shad.

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Luhr-Jensen® KwikFish® K and X Series now available in Blazin’ UV Color Patterns
Just when salmon and steelhead anglers thought the KwikFish couldn’t get any better, Luhr-Jensen® introduces two new Blazin’ UV color patterns for the K and X Series lures.

Ideal for slow trolling action to fast-water back trolling, the KwikFish K series, in sizes 14, 15 and 16, now comes in two new UV finishes - Blazin’ Purple/Pink UV and Blazin’ Blue/Pink UV.

Diving slightly deeper than the K Series, the KwikFish X Series claims side-to-side body construction with a fixed eyelet that requires no tuning. New for this year, the KwikFish X Series adds one new color pattern and two new Blazin’ UV finishes - Orange Craw, Blazin’ Purple/Pink UV and Blazin’ Blue/Pink UV (available in sizes 9X, 11X, 13, 14X, 15X and 16X).

Both lures come ready for battle with standard VMC® treble hooks.

Luhr-Jensen® Hydro Vibe Extreme Beckons Big-Water Action
With the new Luhr-Jensen Hydro Vibe Extreme, deep-water salmon fishing is as simple as troll, pull, hook and repeat.

With its exclusive design, the Hydro Vibe Extreme allows for increased vibrations as water passes through a vent in its spinner blade. And because it is paired with a lighter - yet extremely strong - wire construction, salmon addicts will immediately notice that less effort is required on the pull to initiate blade rotation, while increased lure vibration ensures added attraction resulting in big-time strikes.

Additionally, two metal bearing beads support the clevis for maximum blade spin and rod tip response - eliminating those near misses.

Equipped with a size 6 blade, the Hydro Vibe Extreme measures 5 inches, weighs 7/16 oz. and comes in eight durable finishes: Fire and Ice, Nickel Fire Blue Dot, Nickel Ice Pink Dot, Gold Chartreuse Blue/Green Double Dot, Chartreuse Green/Black Dot, Nickel Chartreuse Green Dot, Nickel Chartreuse Green Tip and Gold Fire Blue/Chartreuse Double Dot.

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Blue Fox® Super Bou Spinnerbait Delivers Hard-Core Trophy Action
Featuring twin Colorado blades combined with Marabou, Hackle and Flashabou fibers, the new Blue Fox Super Bou Spinnerbait creates a hard thumping action with high vibration and flash - a battle beacon for Muskie and Northern Pike looking for an all out in-the-water brawl.

In the water, the large profile emulates a mature bait, while the Marabou, Hackle and Flashabou fibers provide a tantalizing accent, creating an undulating action that is guaranteed to attract trophy Musky and Northern Pike.

Constructed of heavy-duty stainless steel, the Super Bou frame features a safety-pin design that allows the bait to wrench through the thickest of cover - all without impacting its overall structure.

It measures 8-1/2 inches long and weighs 2 ounces and comes with two premium VMC® hooks that instantly lock and hold on the set. It’s available in eight color patterns: Black, Black Orange, Blue White, Brown Orange, Firetiger, Pink Purple, White Red and Yellow Brown color patterns.

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Terminator® Amps Up The Weedless Action
Begging to swim through the thickest of vegetation, the new Terminator® Weedless Football Jig fears no amount of cover and is ideal for any water depth, as well as sand, gravel and rock bottoms.

With a slight makeover, this weedless gem features a new custom Wide Gap VMC® Jig Hook that can withstand the heartiest of bites and in-water abuse, while the perfectly balanced head design creates the ideal, methodical swimming action. Rounding out its attire, this new weedless wonder sports a full custom silicone skirt with color matched multi-fiber weed guard for toughness.

Bass addicts can choose from three sizes, including 1/2, 3/4 and 1 ounces, along with six pro-inspired color patterns.

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Trigger X® Sizes Up The Slop Hopper
With a slender profile and a hard-pounding tail, the new, bigger 5-1/2 inch Trigger X Slop Hopper is the ideal bait when finicky Bass need a little something different — and anglers want a bigger bite.

Best rigged Texas-style on a VMC® Wide Gap or Weighted Swim Bait Hook, the Slop Hopper effortlessly hops through the heaviest slop, or can be fished just below the surface like a swim bait in open water. But, get ready to hold on as it performs with a twisting, rolling and hopping action unlike any bait anglers or fish have seen.

This new, larger Slop Hopper is available in 14 top-to-bottom-dual or solid color patterns and comes five per pack.

Say Hello to Smaller Trigger X® Hodad
Now available in a smaller 3-1/2 inch size, the gangly craw-tubed Hodad features a solid head, durable, thick-walled tube body and alluring, slow-responding appendages that draw fish in with an open mouth.

Flipped, pitched, cast or Carolina rigged, the newly sized Trigger X® Hodad is built for versatility and abuse in heavy cover. The smaller Hodad is available in 17 top-to-bottom-dual and solid color patterns, and come eight per pack.

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VMC® Unleashes ‘Deadly’ New Hook
Often an overlooked method for largemouth and smallmouth bass, the Drop Dead technique can be fished all year. And when anglers pair a new VMC® Drop Dead Weighted hook with either a Trigger X® Drop Dead Minnow, Minnow or Flutter Worm, they’ll see just how effective it can be.

Available in 3/0, 4/0 and 5/0, with multiple weight options, the Drop Dead Weighted Hook features a tapered locking spring to firmly hold soft baits to the nose of the hook, without causing damage to the bait.

“The extra-wide gap hook design allows for the weight to be ideally fixed for maximum presentation, positioned low on the hook like a keel — making it the go-to choice for fishing Texas drop dead style,” explains Mike “Ike” Iaconelli, Rapala® and VMC pro angler.

When paired with the Trigger X Drop Dead Minnow, anglers will note how the bait darts and dashes through the water when twitched, but the major difference is the violent quiver the combination produces on the fall — instantly succumbing to multiple strikes.

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New Williamson™ Speed Pro Deep Entices Big Game Fish On The Troll
Boasting features that will have saltwater anglers taking a double look, the new Williamson Speed Pro Deep screams through the water at speeds up to 15 knots thanks to its deep-diving lip and patent pending “Auto-Tune” system, making it ideal for trolling reefs or current rips for Wahoo, Dolphin, Tuna, Grouper and any other offshore or near-shore game fish.

Even when trolled at 15 knots, the Speed Pro Deep’s swimming action allows the lure to be fished on lighter line - and with a light drag setting too!

“From high-speed trolling for Wahoo to trolling reefs for Dolphin, King Mackerel or Grouper, the Speed Pro Deep is the ideal deep-water trolling plug that educes big-time results based on its smooth, enticing, down-deep action,” says George Poveromo, host of “George Poveromo’s World of Saltwater Fishing.”

The Speed Pro Deep is available in two sizes: 6-1/4 inches by 2 oz. and 7 inches by 2-1/2 ounces. The smaller one runs 12 to 18 feet deep, the larger runs 15 to 20 feet deep. Each comes in six color patterns - Blue Sardine, Green Mackerel, Bruised Purple, Red Head, Ayu and White Tiger - and come rigged with VMC® Perma Steel treble hooks, heavy-duty oval split rings, and laser-cut-plate hook hangers.

Williamson™ Sets A New Standard In Saltwater Fillet Knives
Renowned saltwater lure company Williamson™ has expanded its offshore arsenal by introducing three new fillet knives that exceed the uncompromising saltwater angler’s standards.

The new Williamson fillet knives are manufactured by Marttiini, the company that has been producing the Classic Rapala fillet knives since 1928. They combine years of artisan knife making and today’s modern technologies with carefully chosen materials, creating a series of knives that stands up to the most daunting of saltwater filleting tasks.

The new knives feature Marttiini’s world-renowned razor sharp edges to take the hard work out of cleaning any saltwater fish - from delicate flounder to big yellowfin tuna, swordfish, and anything in between.

Each Williamson fillet knife features a co-molded handle designed for a comfortable, relaxed grip that provides fatigue-free filleting. The European stainless steel blades have a progressive taper with a mirror-polished finish that will take and hold an ultra-sharp edge, ready to tackle the toughest saltwater species.

The knives are available in three sizes:

• The Williamson Curved Fillet Knife features a 10-inch curved blade perfect for filleting or steaking big game fish.
• The Williamson Straight Fillet Knife has an 8-inch straight, no-flex blade ideal for filleting any inshore or offshore fish.
• The Williamson Slim Fillet Knife touts a razor-sharp 8-inch slim blade with medium flex, perfect for tight areas, precision cuts and fine detail work.

New Williamson™ Saltwater Tools Will Survive The Toughest Elements Intact
When it comes to saltwater fishing, the designers at Williamson™ Lures know that the right tools are crucial to a day’s outing, but even more so, the tools must withstand saltwater elements trip after trip.

Whether an angler needs to cut heavy wire, fluorocarbon or monofilament, change out split rings on their favorite lure or remove a hook buried in the mouth of the gnarliest game fish, Williamson has four new tools to tackle the toughest jobs: the Williamson

• Double Leverage Cutters
• Double Leverage Pliers
• Mono Shears
• Heavy Duty Split Ring Pliers

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