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Once in a great while, powerful forces assemble to make history as an extraordinary unit. It happened on Halloween in 1991 when a trifecta of weather systems merged to create the Perfect Storm. Long before, during World War II, the United States joined forces with Western European countries and Russia to become the victorious Allied Forces. In both cases, the whole was greater than the sum of the parts.
Something similar is brewing in ice fishing, and we call it ICE FORCE™. In simple terms, the most premium and respected brands in their individual categories have harmonized.
Ice fishing, perhaps more than any other outdoors pursuit, is founded on a system of unique components - in this case electronics, augers, shelters and accessories - coming together, synergistically, to make the whole. ICE FORCE™ is this whole.
It begins with the most trusted name in fishing, Rapala.® The iconic Jigging Rap® is the Stradivarius of ice fishing lures. Sufix® fishing line, a Rapala® brand, has quickly made its mark in the hardwater world. And the new Sufix® 832® ICE is poised to redefine superline performance in wintry weather.
The undisputed leader in ice fishing sonar and underwater viewing, MarCum® Technologies, plays the pivotal electronics role in ICE FORCE™. Last season, the LX-7 forever changed angler expectations in ice fishing sonar with its digital display and infinite features. This season’s LX-9 takes another step toward ice fishing immortality.
StrikeMaster® and Mora™ of Sweden are household, hole-drilling names in ice fishing. They, too, have teamed with ICE FORCE™. Since 1946, StrikeMaster® has been finding the underside of ice with confidence and trustworthiness. For ice fishing 2012-13, the engineers tender the Lazer™ Synthetic Ultra-Lite and Honda 35cc LITE,™ respectively, the ultimate achievements in hand and power auger design.
The third pillar-piece is the shelter. And here, the partnering process revealed only one truly qualified candidate: Otter® Outdoors. They, without rebuke, design and craft the most rugged and perfectly performing portable shelters and sleds on the ice. The flagship Otter® Pro XT900 XTREME Thermal series has no challengers when it comes to overall performance and taking the bite out of winter.
The greatest network of trusted ice fishing brands has gathered to offer anglers the perfect system. Choose to own one of the ICE FORCE™. brands, and we can promise that you’ve made the perfect decision.
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