Meet An ICE FORCE Pro
At An Event Near You

How do you gift-wrap an in-person seminar with a top ice-fishing pro?

Don’t worry, cross it off your list, you won’t have to wait ’til Christmas for that wish to be fulfilled. ICE FORCE is coming to town!

ICE FORCE is deploying pro-staffers to ice-fishing expos throughout the ice belt this winter, including one at a location near you:

• 4th Annual Dakota Angler Ice Institute - Nov. 9-10, Sioux Falls, SD
• Hard Water Ice Fishing Expo - Nov. 16-18, Blaine, MN
• Cabela’s ICE FORCE Weekend - Nov. 17-18, Rogers, Owatonna and East Grand Forks, MN
• Gander Mountain, Forest Lake 2012 First Ice Expo, Nov. 17, Forest Lake, MN
• St. Paul Ice Show - Nov. 30 through Dec. 2, St. Paul, MN

ICE FORCE comprises the ice-fishing industry’s premium brands, including legendary Minnesota-based Rapala, StrikeMaster, MarCum Technologies, Otter Outdoors, Sufix and Polaris, providing consumers and tackle dealers with a complete line of ice-fishing products, including augers, shelters, sleds, electronics, lures, line, accessories, snowmobiles and off-road vehicles.

ICE FORCE pro-staffers enjoy among the best reputations in the fishing industry. Top names include Tony Roach, Tom Neustrom, Chip Leer, James Holst, Bill Sherck and Brad Hawthorne.

“Deploying ICE FORCE anglers to expos, seminars and retail events is part of our mission to educate and share our passion for ice fishing,” said ICE FORCE Project Manager, Lucas Farm. “We want to help spread the enthusiasm and excitement behind ICE FORCE far and wide.”

Each region to which ICE FORCE is deploying “has its own specific fish species, fishery types and productive patterns,” Farm explained. “We’ve addressed each with the best-suited pro-staffer for that region.”

Highlights include:

Tom Neustrom and Brad Hawthorne
at the Dakota Angler Ice Institute

• November 9-10
• Central Baptist Church, Sioux Falls, SD
• A Freshwater Fishing Hall of Famer, Neustrom guides in and around his home base in Grand Rapids, MN.
• Hawthorne runs a successful guide service on Minnesota’s Mille Lacs, where he resides lakeside, putting people on fish 80 to 120 days a year.
• More Info: http://www.dakotaangler.com/

Tony Roach and Brad Hawthorne
at the Hard Water Ice Fishing Expo

• November 16-18
• Schwan Center’s new Sport Expo Center, Blaine, MN
• A fishing professional for over a decade who contributes to numerous fishing publications and TV programs, Roach has guided on a wide variety of lakes, including Mille Lacs, Winnibigoshish, Lake of the Woods, and many more
• More Info: http://www.nscsports.org/page/show/618286-hard-water-ice-fishing-expo-seminar-schedule

James Holst, Grant Sorensen and Tony Roach
at the Rogers Cabela’s Ice Force Weekend

• November 17, 18
• Rogers, MN, Cabela’s store
• Perhaps one of the best angler-teachers of our time, In-Depth Outdoors TV host, James Holst approaches ice fishing the same way he approached open water as a famed Mississippi River walleye guide - out-work, out-think and out-produce!
• An In-Depth Outdoors TV contributor, Sorensen grew up fishing lakes and reservoirs around Duluth, targeting walleyes. Later, he took those skills to the St Louis River, Lake Superior and farther afield, tackling everything from big walleyes up-river, to native trout on inland lakes.
• More Info: http://www.cabelas.com/retail-stores-rogers.shtml

Bill Sherck and Calvin Svihel
at Rogers Cabela’s Ice Force Weekend

• November 17, 18
• Rogers, MN, Cabela's store
• A five-time Emmy Award-winning outdoor reporter and host, “Man About the Woods” Sherck has earned just about every award in the business for his unique style of storytelling. He will share a few of his favorite on-the-ice stories.
• A former ice-guide with an absolute passion for ice fishing, Svihel appears often on In-Depth Outdoors TV on Fox Sports North. He will give a seminar entitled “Getting Loud for Ice Fishing.” (You’ll know what he means by the end of the day!)
• More Info: http://www.cabelas.com/retail-stores-rogers.shtml

Chip Leer and Tony Roach
at Gander Mountain Forest Lake 2012 First Ice Expo

• November 17
• Gander Mountain, Forest Lake, MN
• A former a guide on walleye factories like Mille Lacs and Leech Lake, Leer has written numerous fishing articles for leading fishing publications, launched three fishing-themed publications, and since 1992 has been a regular host on “Midwest Outdoors” and appeared on numerous other TV programs and regional outdoor shows.
• Leer is hosting the event. Roach will give a seminar, “Spoon Fed Walleye,” from 9:30-10:30 a.m.
• More Info: http://www.gandermountain.com/modperl/storelocator.cgi?r=storeEvent&storeID=485&EventID=33175

Joel Nelson and Dave Koonce
at the Owatonna Cabela’s Ice Force Weekend

• November 17, 18
• Rogers, MN, Cabela’s store
• Two of Ice Force’s most talented anglers share their tips on two topics - big fish and backwater-bites.
• A regular guest on In-Depth Outdoors TV, Nelson criss-crosses the Midwest in search of big fish. A slack-water panfish guru, Koonce has been fishing the Mississippi River backwaters since the late 1960s.
• More Info: http://www.cabelas.com/retail-stores-owatonna.shtml

Bryan “Beef” Sathre, Quintin Beirmann and Jonny Petrowske
at the East Grand Forks Cabela’s Ice Force Weekend

• November 17, 18
• East Grand Forks, MN, Cabela’s store
• Owner/operator of Fathead Guide Service, Beef specializes in multi-species guide trips in the Bemidji/Cass Lake Area. A multi-media master, he makes regular appearances in outdoor publications, videos, websites, and on radio and television as a fishing and hunting expert. He will lead two seminars, “Advanced Techniques for Icing Trophy Pike” and “Locating Active Fish on Massive Bodies of Water”
• Beirmann sets prairie lakes ablaze with his blitzkrieg approach to perch and walleyes in the Dakotas and western Minnesota lakes. A true trailblazer, he’ll share advice on bites that few search for - and fewer discover.
• A fourth generation guide in the Upper Red Lake area in northern Minnesota, Petrowske established “Outdoors with Jonny P” in 2005 and spends more than 100 days a year on the ice chasing walleye, perch, crappies and monstrous pike. He will lead a seminar, “Micro Structure on a Massive Scale - Recognizing and Utilizing Subtle Differences That Hold Fish”
• More Info: http://www.cabelas.com/retail-stores-east-grand-forks.shtml

ICE FORCE, En Masse, at the St. Paul Ice Show

• Nov. 30 - Dec. 2
• St. Paul River Centre, St. Paul, MN
• Almost the entire ICE FORCE will deploy here, the largest ice-fishing expos in the country. Keep an eye on your inbox to learn who will be where and when, then make plans to come out and meet them!
• More Info: http://www.gsevents.com/shows/display.cfm?showid=56

For more details about each event, visit www.iceforce.com, like ICE FORCE on Facebook, or watch your in-box for ensuing announcements.

Now, getting back to that Christmas list you cleared some space on... we’re pretty sure you’ll be able think of something else to ask Santa for! Especially once you see all the new toys ICE FORCE pro-staffers will be playing with this season!

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